Take your A/B testing to the next level
One of the basic but most effective forms of experimentation while building a product or running an ad campaign is A/B testing. It sounds very trivial, however those simple changes might significantly improve your conversions and what follows, revenue.
How to forecast your Stripe sales or revenue
You see a drop in sales for the last few days, and start to panic. By running a forecast you will know if this decrease in sales is expected or a real problem. A forecast may indicates that because of seasonality, your sales sales are always down 30% starting this time of the year.
4 ways to decrease your shopping cart abandonment rate
Based on different sources and industries, the overall shopping cart abandonment rate is somewhere between 60% and 80%. We collected four of the most common ways to decrease the abandonment rate and dig into the problem a little deeper.
How The Social Dilemma demonized AI- based Models, Addictive Design and Growth Hacking
The new Netflix documentary “The Social Dilemma” portrays how popular social services like Facebook, Instagram, or Google manipulate the users without them even realizing it.
As a tech person, with a marketing and UX background, I decided to share my view on a few aspects discussed in the film.
Stormly partnered up with Segment!
One of the most common challenges when trying out a new data tool is collecting historical data and being able to use it for analysis.
In times of uncertainty, collaborate.
Until recently, most businesses were following their strategies set out for this year. Right now, most companies have seen their plans invalidated by the global pandemic we are in at the moment.