By: Stormly Team in Knowledge

Why and how to measure Product Feature Retention?

It’s no secret that product managers need to track key metrics in order to gauge the success of their products. But what are some good ways to measure product feature retention? In this blog post, we’ll explore the best method you can use to measure how well your features are being retained by users. By understanding this metric, you can make better decisions about which features to keep and which ones to ditch. So read on for tips on how to measure product feature retention!

As any product manager knows, features are the heart of any software application. They are what differentiates your product from the competition and attracts users in the first place.

However, once a feature is released, it can be challenging to keep users engaged. This is where product feature retention comes in. Product feature retention is a measure of how often users return to a particular feature after using it once.

By tracking feature retention, you can get a sense of which features are most successful and which ones need improvement. Measuring product feature retention can also help you identify engagement patterns and optimize the user experience.

Measuring product feature retention can also help you to make informed decisions about which features to keep and which to remove. Ultimately, by measuring product feature retention, you can ensure that your product is constantly evolving to meet the needs of your users.

Stormly is the best way to calculate product feature retention for a number of reasons. First, it provides extensive data on when and how often users come back to use one or more features. This data can be segmented by campaign, user type, and much more, making it easy to see which features are most popular with different groups of users.

Additionally, Stormly offers a number of customization options, so you can tailor the insights to your specific product and business goals. And finally, the team behind Stormly is always available to help with any questions or challenges you may have. What’s more, after connecting your data to Stormly, the team prepares a customized dashboard for you and advises on the best practices for your product data, completely free. For all these reasons, Stormly is the best way to calculate product feature retention and get the most of your product data. We make it easy to connect your data and get started, and the team’s knowledge and expertise are unmatched.

There are a few common ways to improve feature retention. One is to make sure that the feature is easily discoverable. This means placing it prominently in the interface and making it clear what the user can do with it.

Another way to improve feature retention is to provide feedback that encourages users to keep using the feature. This could be in the form of notifications, badges, or other visual cues that let users know when they’ve completed an action or made progress towards a goal.

Finally, it’s important to make sure that features are valuable and relevant to users. If a user doesn’t see value in a particular feature, they’re unlikely to keep using it. By paying attention to these three factors, you can help ensure that your product features are being used and retained by users.

Feature retention is especially important for companies that offer complex products or services, such as software applications. In these cases, it’s essential that users remember how to use all the features of the product, or they may become frustrated and churn (stop using the product completely).

By tracking feature retention rates, companies can identify which features are being used regularly and which ones are being forgotten, allowing them to make changes accordingly. For example, if a company notices that users are forgetting how to use a certain feature, they may decide to redesign the interface so that it’s more intuitive or add additional tutorials.

Product managers can use feature retention data to assess whether new features are being discovered and used as intended. They can also identify opportunities to improve the discoverability of existing features that users may be forgetting about. By measuring and tracking feature retention, companies can ensure that their products are being used in the most effective way possible.

There are many software applications who measure and use product feature retention for their benefit. Slack is one such example. They have a bot that monitors user activity and sends them reminders about features they haven’t used in a while. This has helped slack increase their engagement rates and reduce churn.

Another example is CircleCI. They use feature retention data to understand which features are most valuable to customers and prioritize their development accordingly. As a result, they’ve been able to grow their customer base and revenue rapidly.

Feature retention data can be a powerful tool for any business, and these examples show how it can be used to achieve success.

Anyone who’s ever tried to launch a new product knows that getting users to actually use the product can be a challenge. And once you’ve finally gotten them to try it out, getting them to come back and use it again is an entirely different battle. That’s why product feature retention is so important. Stormly Product Feature Retention Insight makes it easy to see which features are being used and how often, so you can make changes accordingly. With this valuable information at your fingertips, you’ll be able to keep your users engaged and ensure that your product is always evolving to meet their needs.So if you want to stay on top of that and other key metrics, sign up and connect your data today!