You see a drop in sales for the last week, and you start to panic. By running the forecast you will know if this is an expected trend or a real problem because seasonality for your data says the sales are always down 30% this time of year.
Based on different sources and industries, the overall shopping cart abandonment rate is somewhere between 60% and 80%. We collected four of the most common ways to decrease the abandonment rate and dig into the problem a little deeper.
The new Netflix documentary “The Social Dilemma” portrays how popular social services like Facebook, Instagram, or Google manipulate the users without them even realizing it. As a tech person, with a marketing and UX background, I decided to share my view on a few aspects discussed in the film.