Knowledge
Tools that will take your product to the next level

Being a successful product manager isn’t easy - it requires a lot of skill and experience. That’s why it’s important to have the right tools at your disposal. In this blog post, we’re going to share a few tools that are especially helpful in a job of a product manager. These tools include prototyping and design tools, as well as analytics. With these tools in your arsenal, you will be able to take your product strategy to the next level!

Knowledge
Why Power BI is not the best tool to improve your product

Most product managers would agree that Power BI is a great tool for reporting and data visualization. However, many find that it does not help improve their product. In this blog post, we will explore some of the reasons why Power BI might not be the best tool for product management and suggest the best alternative. Stay tuned!

Knowledge
Why Tableau doesn’t help to improve your product

As a product manager, you’re likely already familiar with Tableau. It’s a popular data visualization tool used by many organizations to help them understand their data better. But despite its popularity, Tableau doesn’t actually help improve your product. In this blog post, we’ll explain why and offer some alternatives that will be more beneficial for your product team.

Knowledge
What is Product Led Growth?

So you’ve heard of product led growth, but what does that really mean? And more importantly, how can you make it work for your business? In this post, we’ll break down what product led growth is and explore some tips for putting it into action. Stay tuned!

Knowledge
Forecasting and detecting anomalies in active users

If you’re a product manager, then you know that tracking active users is one of the most important things you can do to measure your product’s success. But what happens when your active user numbers start trending down or suddenly spike up? How do you know if it’s just a normal variation, or if there’s actually something wrong with your product? In this blog post, we’ll show you how to use forecasting and anomaly detection insights from Stormly to keep tabs on your active users metric and detect any unexpected changes. Stay ahead of any potential problems before they happen!

Knowledge
Optimizing your product in to two easy steps

At Stormly we’re all about product-led analytics. Our goal is to make sure we give you the insights needed to improve your product metrics.

There are plenty of tools out there that can tell you what your conversion rate is, but none of them will show you what behavior should be changed in your customer journey. And this is really the only way to find out how to improve your product metrics.

In this article we’ll show you how to get to the right insights that will improve your product goals, in two easy steps. Let’s dive right in!

Knowledge
Measuring the stickiness of your product with the active users insight

All products, no matter how successful they are, need to constantly be tweaked and improved in order to stay ahead of the competition. One way to measure it is by looking at how sticky your product is. ‘Active Users’ insight from Stormly can help you do just that. This metric measures how many people are using your product on a regular basis. Knowing how sticky your product is can help you make decisions about where to focus your efforts and improve your product’s user experience.

Knowledge
Is Daily Active Users a bullshit metric?

No doubt you’ve heard the term ‘Daily Active Users’ thrown around a lot lately. It seems like every company is bragging about how many DAUs they have. But what does that number actually mean? Is it an important metric? And more importantly, is it a bullshit, well, a vanity, metric?

Comparison
Best European alternative to Mixpanel

When it comes to choosing a tool for product analytics, there are a lot of options out there. Two of the most popular choices are Stormly and Mixpanel. So, which one should you choose? In this blog post, we’ll compare some of the biggest benefits of using Stormly over Mixpanel. Stay tuned!

Comparison
Best European Alternative to Amplitude

If you’re looking for an affordable product analytics tool that offers the features of Amplitude, but is European-based, look no further than Stormly. It is a European alternative to Amplitude that’s growing in popularity among product managers. Like Amplitude, Stormly provides insights into user behavior, but it’s much cheaper and easier to use. Plus, it has all the features you need to track your product’s success.

Knowledge
How To Measure The Success And Adoption Of New Features

Do you ever feel like you’re throwing spaghetti at the wall and seeing what sticks? Implementing new features into your product can be a lot like that. You never really know how well the new added features will be received by your users. If you know that issue, you’re not alone. Product managers often struggle with measuring the success and adoption of new features. In this blog post, we’ll share some tips on how to do just that.

Why banning Google Analytics is the best thing that can happen to Europe

NetDoktor, like many others, uses Google data to find out more about their readers. However, sending your personal information through servers that are controlled by an American company, means that intelligence agencies can demand Google to hand over data from European citizens.

Considering that risk, the Austrian data regulator officially announced that, by using Google Analytics, NetDoktor was found guilty of breaking GDPR.

Tutorial
How to choose the right pricing model with Stormly

Product managers are responsible for developing and managing pricing models, which is a very important part of the product development life cycle. For this reason, it’s critical that you choose the right pricing model in order to maximize revenue and satisfy customers’ needs.

Tutorial
How to work with Stormly's Insights

In this blog post, we’ll walk you through the process of getting the most out of Stormly Dashboards and show you how you can look at the same Insights from different angles. Read on to get started!

Product Update
How to make your dashboards more actionable

Having a possibility to modify the things like “days” and “hours” may seem small but can make a huge difference when looking at charts. This blog post will walk you through some easy formatting tips for making your dashboards look great!

Opinion Article
How The Social Dilemma demonized AI- based Models, Addictive Design and Growth Hacking

The new Netflix documentary “The Social Dilemma” portrays how popular social services like Facebook, Instagram, or Google manipulate the users without them even realizing it. As a tech person, with a marketing and UX background, I decided to share my view on a few aspects discussed in the film.

Knowledge
Take your A/B testing to the next level

One of the basic but most effective forms of experimentation while building a product or running an ad campaign is A/B testing. It sounds very trivial, however those simple changes might significantly improve your conversions and what follows, revenue.

Product Update
Stormly is now integrated with MParticle!

With so many tools and integrations out there, it can be hard to keep track of them all. Fear not! Stormly is now integrated with MParticle.

Knowledge
Optimize your user's journey with Stormly

It’s so frustrating to hear that a customer is unhappy with your product. Especially when you’re not sure what the problem is! One way to do this is by using Stormly’s User Journey Insight - which lets you see where people are dropping off inside your product or app.

Knowledge
Stormly vs Amplitude, Mixpanel, Heap, Pendo and other competitors

Stormly provides an easy-to-use alternative to product analysis software like Amplitude, Mixpanel and Google Analytics by giving you a clear picture of your users’ behavior with our powerful Insights, that turn your data into beautiful charts and graphs presenting the useful insights. Mixpanel, Amplitude and Heap are just some examples of competing solutions available right now - but how do you know if Stormly really holds up against them?

Knowledge
What makes the user want to convert?

When you are working on a product, there is an overwhelming amount of user research, data gathering and analysis. It can be too easy to get caught up in the details and lose sight of the big picture. But it’s not enough to just know what users say they want or even how they act; you also need to understand why people do things so that your product performs as expected—every time.

Case Study
Discover which features your users like best and make better product decisions

Product features can be a make or break deal for consumers considering purchasing your product. That’s why it is crucial to figure out what’s important to them by analyzing what features you have and comparing their intensity and usage relative to other product features you have.

Case Study
How Yogile doubled its conversion rate after discovering the Aha-moment and redesigning their user journey

Yogile’s success story started when it only took 5 minutes for Yogile to run Insights and tie the analysis together. As a result, they doubled their conversion rate by discovering the Aha-moment and redesigning its user journey. Want to double your conversion too? Read how to do it in a few simple steps!

financial
How to forecast your Stripe sales or revenue

You see a drop in sales for the last few days, and start to panic. By running a forecast you will know if this decrease in sales is expected or a real problem. A forecast may indicates that because of seasonality, your sales sales are always down 30% starting this time of the year.

Knowledge
Milestone Analysis from Amplitude vs “Aha moment” Insight from Stormly

Amplitude recently announced their new Milestone Analysis. While doing this analysis can be useful in some cases, it’s nowhere close to uncovering your true aha-moment. Read why.

Knowledge
4 ways to decrease your shopping cart abandonment rate

Based on different sources and industries, the overall shopping cart abandonment rate is somewhere between 60% and 80%. We collected four of the most common ways to decrease the abandonment rate and dig into the problem a little deeper.

Company Update
Stormly partnered up with Segment!

One of the most common challenges when trying out a new data tool is collecting historical data and being able to use it for analysis.

General
How we became a Tech Crunch Top Pick

It’s probably needless to say that TechCrunch for years, has been one of the top online publishers focusing on the tech industry. Thousands of startup founders try every day to get the editor’s attention to their product. A dream is to get featured, which means getting the attention of the leaders in the tech industry and if lucky, opening the door to endless business and investment opportunities.

Product Update
In times of uncertainty, collaborate.

Until recently, most businesses were following their strategies set out for this year. Right now, most companies have seen their plans invalidated by the global pandemic we are in at the moment.

Product Update
New times, new strategy

Only a few weeks ago, a vision of a global pandemic and a nationwide quarantine seemed like something surreal. The beginning of 2020 looked promising and some assumed that the expected market breakdown will eventually not happen. But here it is.