When you are working on a product, there is an overwhelming amount of user research, data gathering and analysis. It can be too easy to get caught up in the details and lose sight of the big picture. But it’s not enough to just know what users say they want or even how they act; you also need to understand why people do things so that your product performs as expected—every time.
Product features can be a make or break deal for consumers considering purchasing your product. That’s why it is crucial to figure out what’s important to them by analyzing what features you have and comparing their intensity and usage relative to other product features you have.
How Yogile doubled its conversion rate after discovering the Aha-moment and redesigning their user journey
Yogile’s success story started when it only took 5 minutes for Yogile to run Templates and tie the analysis together. As a result, they doubled their conversion rate by discovering the Aha-moment and redesigning its user journey. Want to double your conversion too? Read how to do it in a few simple steps!
One of the basic but most effective forms of experimentation while building a product or running an ad campaign is A/B testing. It sounds very trivial, however those simple changes might significantly improve your conversions and what follows, revenue.
You see a drop in sales for the last few days, and start to panic. By running a forecast you will know if this decrease in sales is expected or a real problem. A forecast may indicates that because of seasonality, your sales sales are always down 30% starting this time of the year.
Based on different sources and industries, the overall shopping cart abandonment rate is somewhere between 60% and 80%. We collected four of the most common ways to decrease the abandonment rate and dig into the problem a little deeper.
The new Netflix documentary “The Social Dilemma” portrays how popular social services like Facebook, Instagram, or Google manipulate the users without them even realizing it. As a tech person, with a marketing and UX background, I decided to share my view on a few aspects discussed in the film.