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One of the basic but most effective forms of experimentation while building a product or running an ad campaign is A/B testing. It sounds very trivial, however those simple changes might significantly improve your conversions and what follows, revenue.
You see a drop in sales for the last few days, and start to panic. By running a forecast you will know if this decrease in sales is expected or a real problem. A forecast may indicates that because of seasonality, your sales sales are always down 30% starting this time of the year.
Amplitude recently announced their new Milestone Analysis. While doing this analysis can be useful in some cases, it’s nowhere close to uncovering your true aha-moment. Read why.
