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When most people think of analytics, they think of marketing analytics. However, product analytics is a very different beast. Marketers use historical data to understand customer behavior and craft messages that resonate, while product managers, on the other hand, use analytics to understand how customers are using a product and identify areas for improvement.
How many times have you opened Google Analytics, looked at one of the reports, and as a result, got an insight that led you to an idea on how to actually improve your product? It’s probably close to zero.
We know, as a Product Manager, you’re probably looking for the next best analytics tool to replace your current one. Stormly is an upgrade from Amplitude and is perfect for most use cases.