Stormly vs Mixpanel vs Amplitude vs Google Analytics: The Best Analytics Platform for Modern eCommerce Teams

Analytics has become the backbone of every successful eCommerce brand. But between endless dashboards, manual reports, and unclear insights, most teams still struggle to turn data into real decisions.

If you work in eCommerce, you probably know the usual names — Google Analytics, Mixpanel, and Amplitude. Each has its strengths, but none were created for the speed, complexity, and collaboration that eCommerce requires.
That’s where Stormly stands apart.

Why eCommerce Needs Its Own Analytics Platform

Traditional analytics tools were built for SaaS apps or general web tracking. They tell you where users come from, or which button they clicked, but not why they bought or how to grow revenue.

eCommerce is different. Every click connects to a product, an order, or a customer lifecycle. You need to see that complete picture — from discovery to repeat purchase.
That’s what Stormly delivers.

Quick Comparison

Stormly: From Fast Insights to Enterprise Intelligence

Stormly is built specifically for eCommerce — but powerful enough for enterprises with billions of events.
It connects directly with platforms like Shopify, Adobe Commerce, and custom data pipelines, and instantly builds meaningful reports that help your teams make decisions faster.

For Growing Teams

Stormly automatically tracks key metrics like:

• Funnel drop-offs from product view to purchase
• Repeat purchase patterns
• Campaign ROI and lifetime value
• Checkout performance and conversion rates

Its built-in AI agent scans your data every day and sends personalized insights to your inbox — spotting changes before they become problems.

For Enterprise Data Teams

Large brands use Stormly to automate complex analytics workflows that would normally take days or weeks.
It integrates with internal data warehouses and existing BI tools, helping analysts:

• Reduce manual reporting time
• Identify anomalies automatically
• Ask and answer natural-language questions they can’t solve with SQL or GA4
• Scale analysis to millions of users and events without slowing down

Even in organizations with in-house data teams, Stormly acts as an AI co-analyst — automating repetitive analysis and revealing patterns across huge datasets.

Google Analytics (GA4): Good for Traffic, Not for Growth

Google Analytics remains the most common starting point. It’s great for understanding where visitors come from and how they browse, but it’s limited when it comes to eCommerce-specific insights.

GA4 shows what happened, not why.
It doesn’t offer retention, product-level attribution, or predictive AI insights. It also stores data in Google’s US-based systems, which can raise privacy concerns for global brands operating under GDPR.

Stormly fills that gap by turning raw data into actionable insights — automatically, and without the need for external dashboards or data exports.

Mixpanel: Flexible but High Maintenance

Mixpanel is widely used in SaaS because it allows detailed event-level tracking. For eCommerce, though, it requires manual setup for every stage of the customer journey — from “Add to Cart” to “Purchase Completed.”

That flexibility can be powerful, but maintaining tracking scripts, schemas, and event limits becomes time-consuming at scale.
Stormly delivers the same analytical depth without the overhead.

Amplitude: Enterprise Analytics With Complexity

Amplitude offers advanced analysis and experimentation tools, but it’s built for data science teams with the time and resources to configure them.
For eCommerce brands, that often means slower onboarding and more maintenance than necessary.

Stormly gives large teams the same depth of insight with a faster setup and built-in AI support.

How Stormly Scales With Your Data

Stormly is built to handle high event volumes efficiently. Whether you’re processing thousands or hundreds of millions of events per day, it maintains performance and accuracy.

That’s why some of the top eCommerce brands trust Stormly — not just for dashboards, but to automate the analytics work their teams can’t easily do elsewhere, including:

• Real-time funnel monitoring
• Predictive churn and retention analysis
• Trend and anomaly detection
• Automated executive reports

And because it’s hosted in the EU with a strict privacy-first approach, it’s compliant for global organizations operating across regions.

Why Leading eCommerce Brands Choose Stormly

1. Purpose-built for eCommerce: Ready-made reports and AI agents designed around product performance, conversion, and retention.
2. Enterprise-ready: Handles large-scale data and integrates with in-house systems.
3. AI-powered automation: Saves analysts and marketers hours every week.
4. Customizable and collaborative: Dashboards can be shared, commented on, and tailored per team.
5. Privacy-focused: Fully GDPR compliant and EU-hosted.

When to Choose Each Platform

Final Thoughts

Every analytics platform has a place, but eCommerce deserves something more focused, powerful, and practical.
Stormly combines enterprise-grade scalability with built-in intelligence that makes analytics effortless — whether you’re a growing DTC brand or a global retailer.

Instead of spending hours in dashboards, you get insights delivered straight to you — so your team can focus on growth, not reporting.

Stormly: Product Analytics for eCommerce, built for teams of any size — from startup to enterprise.