GA4 fits session and traffic reporting across websites and apps, standard event collection and basic funnel exploration. Free tier for small properties, paid GA4 360 for advanced limits. However, catalog and orders need custom modeling. SKUs, variants, bundles, and returns are not first class. Exploration is powerful but time consuming. Most answers need custom events and a trained user. Retention and LTV views are generic. Subscription and repeat purchase patterns require work.
GA4 is a general web analytics tool. Stormly is built for eCommerce and ships the retail model you need from day one.
| Capability | Google Analytics 4 | Stormly |
|---|---|---|
| Retail data model | Requires custom modeling | Native retail entities out of the box |
| SKU and variant detail | Not first class | Built in |
| Merchandising analytics | Requires custom setup | Prebuilt |
| Daily summaries | No | Yes with AI |
| LTV and retention | Generic | Commerce focused |
| Custom reports | DIY | Included |
Key Question:
• "Which new SKUs are performing best in their first 48 hours?"
• "Which products are underperforming and need a boost?"
What it Does:
Highlights winners and slow movers early, so your merchandising team can take action before it's too late.
Key Question:
• "Why did conversion drop on mobile last week?"
• "What caused the sudden spike in returns for Region X?"
What it Does:
Detects anomalies and automatically drills into your data to explain "what happened" and "why".
Key Question:
• "Which products are losing visibility and not converting?"
• "How does current performance compare to last month?"
What it Does:
Alerts your team to products at risk of becoming irrelevant.
Key Question:
• "What behaviors predict higher purchase likelihood?"
• "What do repeat buyers do differently from one-time customers?"
What it Does:
Finds patterns in user behavior that lead to conversion and retention.
Key Question:
• "Which version of our product page drives higher conversions?"
• "Did the new checkout flow reduce cart abandonment?"
What it Does:
Analyzes test results and highlights statistically significant winners for faster decision-making.
Key Question:
• "Where are customers dropping off in the purchase journey?"
• "How does funnel performance differ by device or region?"
What it Does:
Visualizes your entire buyer journey and pinpoints friction points for UX and marketing teams.
If you don't see the report you need, we'll create it for you—at no extra cost, included in your subscription.
Most teams see useful insights the same day.
Keep GA4 if you want. Connect your store to Stormly. Start with SKU cohorts and variant funnels. See insights the same day. GA4 is fine for top level traffic trends but Stormly handles merchandising and cohorts better.
Yes. Subscriptions and repeat behavior are modeled explicitly.
Yes. Custom report creation is included, no extra fee.
Only fields you choose are processed. Hashing and export controls are available.