If you run an online store, Stormly is the more natural choice. Amplitude is built for general product analytics, while Stormly understands the full retail lifecycle: SKUs, variants, bundles, returns, and subscriptions. The AI assistant turns complex data into clear daily guidance that helps you recover revenue, optimize your assortment, and highlight early winning products.
Keep Amplitude if you need broad behavioral tracking for generic apps. Choose Stormly when merchandising, growth, and retention depend on detailed catalog and order insights.
| Capability | Amplitude | Stormly |
|---|---|---|
| Retail data model | Generic events | Full commerce model with SKUs, variants, returns, and subscriptions |
| Variant funnels and SKU cohorts | Heavy setup | Ready from day one |
| Merchandising analytics | Manual | Built in |
| Daily summaries and Q and A | Not core | Included |
| Retention and LTV | Generic | Repeat purchase and subscription focused |
| Custom reports | Services | Included |
Key Question:
• "Which new SKUs are performing best in their first 48 hours?"
• "Which products are underperforming and need a boost?"
What it Does:
Highlights winners and slow movers early, so your merchandising team can take action before it's too late.
Key Question:
• "Why did conversion drop on mobile last week?"
• "What caused the sudden spike in returns for Region X?"
What it Does:
Detects anomalies and automatically drills into your data to explain "what happened" and "why".
Key Question:
• "Which products are losing visibility and not converting?"
• "How does current performance compare to last month?"
What it Does:
Alerts your team to products at risk of becoming irrelevant.
Key Question:
• "What behaviors predict higher purchase likelihood?"
• "What do repeat buyers do differently from one-time customers?"
What it Does:
Finds patterns in user behavior that lead to conversion and retention.
Key Question:
• "Which version of our product page drives higher conversions?"
• "Did the new checkout flow reduce cart abandonment?"
What it Does:
Analyzes test results and highlights statistically significant winners for faster decision-making.
Key Question:
• "Where are customers dropping off in the purchase journey?"
• "How does funnel performance differ by device or region?"
What it Does:
Visualizes your entire buyer journey and pinpoints friction points for UX and marketing teams.
If you don't see the report you need, we'll create it for you—at no extra cost, included in your subscription.
Most teams see useful insights the same day.
Yes, you can keep Amplitude, but Stormly covers everything eCommerce teams need, including merchandising analytics, SKU cohorts, AI summaries, and custom reports.
Yes. Subscriptions and repeat behavior are modeled explicitly.
Yes. Custom report creation is included, no extra fee.
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