Heap captures everything automatically, but eCommerce teams still need structure. Stormly provides this structure with built in support for SKUs, variants, bundles, returns, and subscriptions.
Keep Heap for automatic event capture. Choose Stormly when merchandising and revenue optimization depend on well organized commerce data.
| Capability | Heap | Stormly |
|---|---|---|
| Event philosophy | Auto capture | Commerce intelligence |
| SKU or variant detail | Not native | Built in |
| Merchandising analytics | Not core | Included |
| Daily summaries | No | Yes |
| LTV and retention | Generic | Repeat and subscription focused |
| Custom reports | DIY | Included |
Key Question:
• "Which new SKUs are performing best in their first 48 hours?"
• "Which products are underperforming and need a boost?"
What it Does:
Highlights winners and slow movers early, so your merchandising team can take action before it's too late.
Key Question:
• "Why did conversion drop on mobile last week?"
• "What caused the sudden spike in returns for Region X?"
What it Does:
Detects anomalies and automatically drills into your data to explain "what happened" and "why".
Key Question:
• "Which products are losing visibility and not converting?"
• "How does current performance compare to last month?"
What it Does:
Alerts your team to products at risk of becoming irrelevant.
Key Question:
• "What behaviors predict higher purchase likelihood?"
• "What do repeat buyers do differently from one-time customers?"
What it Does:
Finds patterns in user behavior that lead to conversion and retention.
Key Question:
• "Which version of our product page drives higher conversions?"
• "Did the new checkout flow reduce cart abandonment?"
What it Does:
Analyzes test results and highlights statistically significant winners for faster decision-making.
Key Question:
• "Where are customers dropping off in the purchase journey?"
• "How does funnel performance differ by device or region?"
What it Does:
Visualizes your entire buyer journey and pinpoints friction points for UX and marketing teams.
If you don't see the report you need, we'll create it for you—at no extra cost, included in your subscription.
Most teams see useful insights the same day.
You can, but Stormly provides the commerce structure that Heap's auto-capture does not. Most teams find they can replace Heap entirely with Stormly for eCommerce analytics.
Yes. Subscriptions and repeat behavior are modeled explicitly.
Yes. Custom report creation is included, no extra fee.
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