If your business is eCommerce, Stormly is the better fit. It natively handles SKUs, variants, bundles, returns, and subscriptions, and its AI assistant turns your reports into clear, actionable insights—helping you recover revenue from abandoned carts, spot shifts in return behavior, and boost early-winning new arrivals.
Keep Mixpanel for generic app telemetry. Pick Stormly when product, growth, and merchandising decisions depend on your catalog and orders.
| Capability | Mixpanel | Stormly |
|---|---|---|
| Retail data model | Generic events, not relevant enough for e-commerce. | Commerce-aware data model with native stock and returns integration |
| SKU level cohorts and variant funnels | Possible with heavy setup | Built in, ready on day one |
| Merchandising analytics | Manual analysis | Native, with suggestions |
| Daily summaries and Q&A | Not a core feature | Included, email and interactive Q&A |
| Retention and LTV for stores | Generic retention | Repeat behavior and subscriptions by default |
| Custom reports | Professional services or DIY | Included in subscription |
Key Question:
• "Which new SKUs are performing best in their first 48 hours?"
• "Which products are underperforming and need a boost?"
What it Does:
Highlights winners and slow movers early, so your merchandising team can take action before it's too late.
Key Question:
• "Why did conversion drop on mobile last week?"
• "What caused the sudden spike in returns for Region X?"
What it Does:
Detects anomalies and automatically drills into your data to explain "what happened" and "why".
Key Question:
• "Which products are losing visibility and not converting?"
• "How does current performance compare to last month?"
What it Does:
Alerts your team to products at risk of becoming irrelevant.
Key Question:
• "What behaviors predict higher purchase likelihood?"
• "What do repeat buyers do differently from one-time customers?"
What it Does:
Finds patterns in user behavior that lead to conversion and retention.
Key Question:
• "Which version of our product page drives higher conversions?"
• "Did the new checkout flow reduce cart abandonment?"
What it Does:
Analyzes test results and highlights statistically significant winners for faster decision-making.
Key Question:
• "Where are customers dropping off in the purchase journey?"
• "How does funnel performance differ by device or region?"
What it Does:
Visualizes your entire buyer journey and pinpoints friction points for UX and marketing teams.
If you don't see the report you need, we'll create it for you—at no extra cost, included in your subscription.
Most teams see useful insights the same day.
You can, but why would you. You do not need to anymore because Stormly covers everything your eCommerce team expects and more. You get SKU cohorts, variant funnels, merchandising analytics, AI summaries with suggested actions, and custom reports included.
Yes. Subscriptions and repeat behavior are modeled explicitly.
Yes. Custom report creation is included, no extra fee.
Only fields you choose are processed. Hashing and export controls are available.