By: Stormly


Knowing what user behavior leads to higher retention or conversion is crucial in creating a product with high user engagement. Your goal is to know exactly what moment your users get the unique benefit of an app or website. This is called the aha-moment.

Once you know this, you can optimize your app or website’s onboarding flow so that a larger percentage of users will become engaged.

A few examples of Aha-Moments:

  • 10 friends added in the first 7 days.
  • Listening to 10 songs in the first 2 hours.
  • Sending 15 messages in the first 3 days.

This Template only needs one input and can automatically uncover your Aha-Moment; what is the conversion action you want to optimize for?

Want to read more about how companies use the aha-moment to improve their products? Read this post about different ways the aha-moment can be used.

Aha Moment - Conversion Action
This uncovers your Aha-Moment and how it relates to user conversion according to a specific action.
Aha Moment - Week-2 Retention
Want to build your own Template? Visit the Developer Portal.