By: Stormly

Aha-Moment

The aha-moment is the moment when users finally gain value from an app or website. When you know what this special moment is, you can create a better onboarding experience that will increase user retention and conversion rates.

Knowing what user behavior leads to higher retention or conversion is crucial in creating a product with high engagement. Your goal should be to figure out exactly what moment your users get the unique benefit of your app or website; this is called the “aha-moment.” Once you know this, you can optimize your app’s onboarding flow so that more people will become engaged.

A few examples of Aha-Moments:

  • 10 friends added in the first 7 days.
  • Listening to 10 songs in the first 2 hours.
  • Sending 15 messages in the first 3 days.

This Template only needs one input and can automatically uncover your Aha-Moment; what is the conversion action you want to optimize for?

On top of that, you’ll automatically get notified when new and interesting aha-moments start appearing for your app or website.

Want to read more about how companies use the aha-moment to improve their products? Read this post about different ways the aha-moment can be used.

Performs action one or more times
For example adding an item to the shopping cart at least 2 times or completing a payment.
Reaches minimum amount
For example reaching at least $99 in sales for all items bought over lifetime of user.
Comes back one or more days later
For example coming back at least 7 days after signing up.
Has one or more sessions
For example having at least 2 sessions, where a session is defined as playing a song at least 8 hours apart.
Completes the last step of a funnel
For example installing the app, signing up, playing a song and then paying for the premium subscription.
Invites one or more other users
What leads someone to invite one or more other users.
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