Knowing what user behavior leads to higher retention or conversion is crucial in creating a product with high user engagement. Your goal is to know exactly what moment your users get the unique benefit of an app or website. This is called the aha-moment.
Once you know this, you can optimize your app or website’s onboarding flow so that a larger percentage of users will become engaged.
A few examples of Aha-Moments:
- 10 friends added in the first 7 days.
- Listening to 10 songs in the first 2 hours.
- Sending 15 messages in the first 3 days.
This Template only needs one input and can automatically uncover your Aha-Moment; what is the conversion action you want to optimize for?
Want to read more about how companies use the aha-moment to improve their products? Read this post about different ways the aha-moment can be used.