Shows which A/B version is the winning one and with how much signifiance.
Experiment on event conversion, retention, sessions, revenue, viral coefficient and much more.
Automatically determines sample size and how many days your experiment should run
Shows conversion lift (relative conversion improvement), and helps decide if the economic impact is big enough to implement the new variation
To track experiment data, use the
Set-Up Data option in the projects page.
To A/B test viral coefficients, you also need to track user referrals.
For more information see
Referring Users / Virality in the Setup Data page of your project.