Find out how many users your current users are bringing in

This report will show your product’s viral coefficient over time, the percentage of people that invited someone and how long it takes on average for a user to invite someone else, also known as viral cycle time.

When all users bring in on average one other user, your product’s viral coefficient is 1. Anything above 1 will generally lead to exponential growth, while anything less that can still lead to significant growth through mouth-of-mouth. The closer to zero the viral coefficient is, the less likely it is that your product will grow through word-of-mouth, and the more important it is to acquire users from other channels such as organic search, paid search and other campaigns.