Conversion Patterns

Pinpoint what works and focus your optimization efforts

  • Get insight into what behavior or user characteristics lead to a conversion goal.

  • Discover what user types and behavior is more likely to convert to target more accurately your customer acquisition efforts through ad campaigns, content marketing, or growth hacking.

  • Automatically get notified when new and interesting conversion patterns appear in your app or website

To read more about how companies use conversion patterns to improve their customer journey and more, read this post about what makes the user want to convert?.

Performs action one or more times
For example adding an item to the shopping cart at least 2 times or completing a payment.
Reaches minimum amount
For example having at least $99 in sales for all items bought over lifetime of user.
Comes back one or more days later
For example coming back at least 7 days after signing up.
Has one or more sessions
For example having at least 2 sessions, where a session is defined as playing a song at least 8 hours apart.
Completes the last step of a funnel
For example installing the app, signing up, playing a song and then paying for the premium subscription.
Invites one or more other users
What leads someone to invite one or more other users.
Custom SQL conversion
Create your own conversion goal using SQL for maximum customizability.